Banking PDF
By:Graham Flower,Phil Fawcett,Stuart Harle
Published on 2012 by Troubador Publishing Ltd
Over the past 30 years, banks have increasingly lost their relevance to the customer. Thinking that primarily focused on their internal needs, and not their customers’, led to them to neglect emerging customer trends and created a space for new competitors to challenge their position. Consumers learnt many valuable lessons during the financial crisis at the end of the first decade of the 21st century, which coincided with the phenomenal rise of social media and consumer-orientated technology, such as smartphone and tablet apps. Uncertainty educated them about the need to gain control over their money and social media taught them the value of their personal data. Banks can no longer assume that they can use consumers’ personal data without their approval. If regulators don’t force banks to become more transparent, consumers certainly will. Banks continue to torture customers with push marketing techniques based on models with declining response rates, whilst ignoring the customers trying to buy across disconnected channels. Meanwhile, new lean non-bank competitors stalk banks, offering consumers compelling experiences by leveraging the new technology, a superior understanding of consumers’ needs (as they are not hindered by legacy product or channel-based thinking) and better use of data.However, all is not lost for traditional banks that have lost relevance to their customers. Banking: In search of relevance outlines a new model to help regain relevance in the customer’s eyes and discuss how banks might survive the impact of the consumer and technology shockwave. The book will appeal to any executive running a multi-channel financial services business, either B2C or B2B.
This Book was ranked at 13 by Google Books for keyword Banking.
Book ID of Banking's Books is NvRWO3sxNDYC, Book which was written byGraham Flower,Phil Fawcett,Stuart Harlehave ETAG "Wpyo+p0q+qA"
Book which was published by Troubador Publishing Ltd since 2012 have ISBNs, ISBN 13 Code is 9781780883113 and ISBN 10 Code is 1780883110
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "256 Pages" is Printed at BOOK under CategoryBanks and banking
Book was written in en
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